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Ikea Partners with Returns Optimization Platform Optoro.

Ikea Partners

Ikea aims to reduce the excess waste created in the reverse supply chain.

Ikea plans to improve its returns management and reverse logistics processes with its partnership with Optoro. The test pilot is set to roll out in 10 IKEA distribution centers, 50 retail stores, and the Customer Support Center in the U.S.  Historically, many returns end up in landfills creating a large carbon footprint for retail businesses.  With the use of Optoro’s technology, Ikea plans to reduce its carbon emissions, streamline the returns flow, and improve customer experience.

Optoro, which also has a strategic alliance with UPS, leverages data analytics, and machine-learning algorithms to route returned and excess inventory to optimal locations within Ikea’s network. Retailers using Optoro’s return optimization platforms have able to divert over 99% of the returned product that was destined for landfills, eliminating waste by up to 70%, as reported in a sustainability report by the logistics startup.

According to the National Retail Federation, over $400 billion in goods are returned every year in the US. Optoro’s platform will help the retailer ensure returned items are placed in front of customers who are more likely to purchase them, reducing the brand’s environmental footprint and improving the lifespan of their products.  “We are thrilled to partner with IKEA Retail, a global leader in designing a more sustainable retail future,” said Tobin Moore, CEO, and co-founder of Optoro. “IKEA shares our mission of looking to innovation and technology to build a circular
economy.” Ikea recently announced a $220 million investment into its climate positive strategy, focusing on green energy and reducing the general impact of its flatpack furniture business. The Optoro partnership has the brand well on its way to delivering on that strategy. As the program rolls out, Ikea plans on expanding the partnership into other markets. Btw safe your original Kitchen purchase receipt. You can return or exchange items within 90 days of purchase. You will also need to safe a receipt

Kudos to IKEA! We simply shared some cool news and the original article’s link is here:
https://www.borndigital.com/2019/12/09/ikea-partners-with-returns-optimization-
platform-optoro